The Diary of A Traveling Umbrella: Jess Hoffert / Midwest Living Magazine

This interview is a part of a new series that highlights the story of the Traveling Umbrella. Each project participant is mailed the Traveling Umbrella and asked to keep it for about a week. They use it as a photography prop before they mail it on to the next person on the waiting list. Learn more at:


Participant: Jess Hoffert with Midwest Living Magazine

Location: Des Moines, Iowa

Find Him on Instagram: @jhoffert and @midwestlivingmag

Interviewed by: Rachel Fergus



“To me, the umbrella is a physical example of how photography—and specifically Instagram—has the power to connect people from all over the world. It’s one reason why I like photography. Like singing, it’s a universal language that can be interpreted in so many beautiful ways. And it helps make the world a little bit smaller in a good way. I think the world could use more traveling umbrellas.”