It was an honor to be asked back by Fjällraven to photograph their latest flagship store opening in St Paul. It took place on a lovely fall evening on Grand Avenue. When I think of fall in the Twin Cities, I often think of this very street. Lined with golden trees and surrounded by beautiful old brick homes, it is the quintessential Midwestern urban fall scene.
It was fun to see all of my old friends from the last store opening. I really do love the people who work for Fjällraven. They have such a wonderful positive energy - they made me feel very welcome.
It was also fun to see the difference in attendees. St Paul definitely had more children, families & college students. And dogs! Just what you would expect when you look at the surrounding area!
This time there were some new goodies that caught my eye! One was a stainless steel growler by Stanley. Think old school army green. That is definitely going on my wish list and will probably end up under our family tree as a gift!
I also became obsessed with the hand mufflers! Someone likened them to what a quarterback wears & I thought that was a good analogy. It is just a very warm tube made out of a sort of sleeping bag material. See it here:
It has a strap that you wear around your neck & almost looks like a handbag. It hangs a bit above your hips. It is created to be used as a convenient spot for you to warm your hands without having to take gloves on and off. I am just DREAMING of how great this muffler would be for Instagramming! For those bitter cold days where you can't hold your phone out too long without your hands stinging... I could totally see these at a winter themed instameet! Maybe for our ice-skating meet in December! At the store, they paired it on display with an adorable cape. The whole outfit was very Mary Tyler Moore and so cute!
Thanks so much Fjällraven for the wonderful evening!! I was enamored with your brand once again!